Last Updated: May 2026
1. Who We Are
Rustic Valley Collectibles, LLC (“we,” “us,” or “our”) operates the website www.rusticvalleycollectibles.com. We specialize in the purchase and sale of collectibles and alternative assets, including coins, currency, stamps, postal history, scouting memorabilia, sports cards, watches, ephemera, and knives (where legally permitted).
This Privacy Policy explains how we collect, use, and protect your information in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), and U.S. Federal Trade Commission (FTC) requirements.
For questions about this policy, contact us at support@rusticvalleycollectibles.com (Monday–Friday, 9am–5pm PST).
2. Information We Collect
- Personal Information: Name, billing and shipping address, email, phone number, account login credentials, and payment details.
- Transaction Data: Orders, payment confirmations, and shipping details.
- Technical Data: IP address, browser type, operating system, and device information.
- User Content: Comments, messages, and uploaded files or images.
- Cookies & Tracking: Session cookies, preference cookies, analytics, and marketing cookies (with consent where required).
We do not knowingly collect information from children under 13 (COPPA). If you believe we have inadvertently collected such data, please contact us immediately.
3. How We Use Your Information
We use your information for order processing and fulfillment, customer service and communication, fraud prevention and security, marketing communications (with opt-in where required), and website analytics and performance improvements.
4. AI-Assisted Processing
We use proprietary AI tools to assist with product identification, grading, and description. These tools process product data — not customer data. Your personal information, account details, purchase history, and communications are never used for AI model training or development.
5. Cookies
Our website uses cookies to keep your cart active, remember login preferences, and track site performance.
California/US visitors: You may opt out of the sale or sharing of data by using our “Do Not Sell or Share My Personal Information” link.
EU/EEA/UK visitors: You will see a cookie consent banner where you can manage your preferences.
6. Sharing of Data
We only share data with trusted third parties necessary to operate our business, including payment processors, shipping carriers (USPS, UPS, FedEx, DHL), security and fraud prevention services, and analytics tools (only where you have opted in). We do not sell your personal information.
7. Data Retention
- Accounts: Retained until you request deletion.
- Orders: Retained for at least 7 years (U.S. tax law compliance).
- Comments: Retained indefinitely unless you request deletion.
- Cookies: Session cookies expire at browser close; preference cookies up to 1 year.
8. Your Rights
California Residents (CCPA/CPRA):
- Request details of personal data we collect
- Request deletion (subject to legal requirements)
- Opt out of sale or sharing of data
- Non-discrimination for exercising your rights
EU/EEA/UK Residents (GDPR):
- Access, correct, or delete your data
- Restrict or object to processing
- Data portability (receive a copy of your data)
- Withdraw consent at any time
- File a complaint with your Data Protection Authority
9. Data Transfers (EU → U.S.)
We are based in California, USA. If you are outside the U.S., your data may be transferred to and stored in the United States. We use standard contractual clauses (SCCs) and appropriate safeguards for cross-border transfers.
10. Security
We use SSL encryption, secure hosting, and industry-standard safeguards to protect your data. However, no online system is 100% secure. If you believe your account or data has been compromised, contact us immediately at support@rusticvalleycollectibles.com.
11. Changes to This Policy
We may update this Privacy Policy at any time. Changes will be posted on this page with a revised date. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.
Last updated: May 2026